I spent most of 2016 bleaching my hair, toning it caramel, then blonde, and then last but not least, silver/grey. I went to NYFW with it and Iceland, which lasted a total of two weeks until I gave up and went back to my natural color brown hair. I ended up cutting 3-4 inches of hair off so the damaged hair was manageable. I'd let it grow and cut it, let it grow so more and cut it again so that I won't have any colored hair left and it cold all be virgin again. I only have a tiny bit of frizz left from what is still colored hair. Evo sent me their new smooth shampoo, conditioner, and leave in and it works so damn well! I did a quick shampoo and conditioner then while my hair was still damp, put in the treatment.